AI is getting better on its own

FindYourMobile

There’s some confusion about what to do with AI.Because marketing departments are closest to the consumer, they can beproactive and push forward with an AI strategy. They can use the knowledgegained over the customer journey to identify the opportunities AI can bring toenhance what a business already has. “Marketers have the opportunity to own AIbecause nobody owns it in companies at the moment. It's a great opportunity formarketers to say, ‘I'm going to grasp this and be the person who helped set thestrategy, who decides what we're going to do and how we're going to use .


AIbest’,” says Ken Fitzpatrick, CEO of the Digital Marketing Institute. Corishbelieves Find Your Mobile Number List the first step is to figure out what type of company you're workingin, as well as the ambition for change and the resistance to that change. Thenyou can strategically identify and prioritize AI projects, getting anynecessary buy-in from stakeholders. When choosing an AI project, marketers needto decide whether they want to optimize processes, accelerate production, ortransform the business model: Optimize: Make your internal processes moreefficient e.g. using ChatGPT to write marketing briefs. Accelerate: How couldyou use AI to make your existing products or services better? Look at themetrics that you could use and ask if AI would add enough customer value toincrease the price of the product. Transform: Could you use AI to create a newproduct, service, or business model? This is a great opportunity to go aroundthe organization and have a conversation about the problems that people in theorganization face and how AI could solve these problems. Expert tip: Whenchoosing your approach to AI, be aware of where your company is at.







Forexample, if % of tasks are browser-based, there's a good chance that a lot ofthose will be automated. There’s no point jumping to the transform model ifyou’ve not audited internal processes. – fastAI has been around for a long time but what’s unique about the technology isthat it’s the first one that can improve by itself. “Every previous technologyneeded someone to develop or deploy code or improve the product to increasecapability,” says Corish. “The difference now is these AI models can increaseand learn by themselves.” Expert tip: When it comes to AI capabilities, don’tdismiss the platform’s capability based on its current maturity. Remember thatthe rate at which the platform is improving means that you need to revisit thetech and your AI strategy every couple of weeks or months. Marketers shouldnurture new skills & co-create